CLIENT
ZARA
SOFTWARE
Photoshop and InDesign
PROJECT YEAR
2023
Before Zara’s logo makeover in 2019, the brand’s logo featured generous spacing between letters, creating a sense of openness and minimalism, Zara’s new logo compresses all the letters closely together. The edges and serifs now intertwine, creating a more interconnected design. Based on this, I aimed to craft a campaign that captures this sense of closeness, almost portraying it as cozier—and stylish at the same time.
