Nikon Z-Series Brand Campaign

Client:
Humber School Project

Project Type:
Art Direction

PROJECT YEAR:
2024

In an age where nearly everyone carries a pretty good camera in their pocket, how can we inspire people to explore their creative potential? With this brand campaign, my classmate and I aimed to emphasize that the journey toward the final product holds greater significance than the product itself; using Reddit users as subjects.

Presentation Link: Nikon Z Series